LiveOne's merchandising business, CPS, will be branded as "PersonalizedMerchOne".LiveOne's live music business, React Presents, will be branded as "ReactOne".LiveOne's pay-per-view business is anticipated to be spun out as a separate public company and will be branded as "PPVOne".LiveOne's music subscription business, Slacker, will be branded as "SlackerOne".LiveOnes podcasting business, PodcastOne, will remain branded as PodcastOne.With consolidation of all these acquisitions completed, this is the right time and place to utilize the "ONE" brand to create shareholder value similar to what was created the last 40 years by the brand."Īs part of the company's plans to rebrand its businesses as the "ONE" brand, LiveOne plans to rebrand its individual subsidiaries and businesses as follows: LiveOne's CEO and Chairman, Robert Ellin, stated, "The entertainment industry has gone through a significant shift over the past year, changing many aspects of the business and we've worked hard to ensure we are on the cutting edge of innovation, helping talent and fan engagement reach new levels.
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